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The procedure of Trading with the Government through B2G Process
Business to government (B2G) is a business ideal that refers to businesses that are selling their products or services to the government. It is also another way of referring to the companies that are supplying goods and services to the government. The B2G networks provide an avenue through which businesses can bid on government projects in order to get tenders from the government. Through the B2G system, some businesses win a tender to supply the government with materials or services that enable the government to meet its obligations their citizens. It is through B2G system that the government makes some purchases either to goods or services that they need in order to serve their citizens. The companies that trade with the government communicate to the government through their agencies or state organs.
Currently the interested businesses to government activities are being conducted through the internet through real-time bidding. Through the companies that trade with the government, the government can secure some goods and services that they need for the service to their clients, the citizens. Another name for this procedure is the public sector marketing. It is important for any government to follow the procedures enclosed in federal, state as well as the local arena. The government must use the vetted suppliers, the vetted and negotiated contractors following some laid down procedure.
Following the improved technology, most government agencies are using the technology to vet, order and trade with any business that are supplying anything to them that they need to buy. For the government to carry out procurements it needs to use a technology called the integrated marketing communications which is well-structured communication. They also, use what is known as strategic public relations. Communication should reach all concerned government agencies before the procurement process begins. There is must approval by various arms of government before the supply of the products starts. The supplier must be able to supply the products for a certain period without fail. That is one of the conditions that must be assured before the business is given the tender by the government.
If a particular business has what the government needs, they have to place their bid in time. The business must advertise what they have through the common communication channels including social media. Most companies do not emphasize social media like FaceBook, Twitter among others.
The government will then use the procurement procedures to get to the companies that are providing the products that the government wants to buy. Before any company can win government tender; they must meet the minimum amount of products that the government is supposed to buy. If the business is to keep its tender with the government; it must be able to supply the goods within a certain period.