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A form of advertising that is designed for businesses or organizations who wishes or plans to communicate or reach out directly to their past, potential or current customers or clients via the use of the different types of media is typically called as direct marketing. The most common media used for direct marketing include targeted television channels, fliers, catalog distribution, newspaper advertisements, cellphone text messaging, electronic mail or email, websites, online adverts, database marketing, magazine advertisements, outdoor advertising, and promotional letters. Most of the practitioners is using the term direct response for direct marketing. A lot of advantages and benefits may be obtained by the people if they choose direct marketing, such as the ability to build brand loyalty for the most of the customers or clients enjoys receiving and obtaining information or details on discounts and deals; and the ability to track easily the results of their mailing, the ability to obtain responses or feedback from their possible or potential customers, the ability to know of the campaign is successful.

There are basically three primary types of direct marketing, namely the email direct marketing, the direct mail marketing, and the telemarketing. The act of the practitioners to call their potential customers in their office and home to obtain their opinion about their company, to ask for their support, and to obtain profit and sales is the definition of telemarketing. Email direct marketing is basically defined as a type of direct marketing which involves the act of the practitioner to communicate with their clients via their email address, and the ways to obtain these email ads is via social media outlets, websites, industry forums, and online purchases. Direct mail marketing, on the other hand, is defined as a type of direct marketing wherein the practitioner sends advertising material to the home of their client in a direct manner. Some of the most common materials of advertising include booklets, audio tapes, stickers, calendars, CDs, clap banners, video tapes, flyers, discounts and specials, recipes, product samples, announcements, newsletter, brochures, pamphlets, door-to-door solicitations, coupon ads, and catalogs.

There are a lot of direct marketing companies in every parts of the world, and most of the services they offer include printing on demand or personalized direct mail campaigns, mailing services, campaign counseling, graphic design, products and add-ons, specialty markets, database quality and maintenance, mailing list acquisition, data enrichment service, and web design and database. Most of the direct marketing companies are using the internet to acquire customer or clients, and that is through their own business website.

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